Q Given Microsoft’s lackluster performance since 2000, the once dominant company is now in a turnaround mode. Over time, its competitive advantage turned into a competitive disadvantage, lagging behind Apple by a wide margin. Satya Nadella’s strategy is to move Microsoft away from its Windows-only business model to compete more effectively in a “mobile first, cloud first world.” Here is what I would like you to do: • Read and review Chapter 5 of the Rothaermel text paying special attention to the Chapter Case (p. 172-173), along with the M5 Content Guide. • First, create a post that summarizes Microsoft’s current strategy and looks at the different ways to assess competitive advantage discussed in this chapter. • Next, in your responses to fellow classmates determine whether Microsoft has a competitive advantage over Apple using any of the approaches presented. Discussion Instructions Please post a response of at least 250 words and respond to the postings of at least two of your classmates with a minimum of 100 words. My hope is that our discussions would mimic those that would take place in an actual classroom. When posting your thoughts, you want to encourage feedback and involve your classmates as much as possible. In the end, we want to be responding and feeding off each others postings. If you use a source, be sure to discuss it in your own voice. Make sure to cite correctly and use quotation marks when necessary to ensure you do not violate Academic Integrity. Please refrain from sharing unsubstantiated personal opinions not based upon fact and/or experience. For assistance on finding reputable sources review Research and Library Tips. For further explanation on how you are graded please review the Discussion Rubric.